The Future Of Software Delivery

Are you curious about how software will get written and delivered in the future? When all the Agile malarkey has faded away?

About your career and what skills and abilities will be in demand in a few years’ time?

Take a look at my book “Quintessence“ for a detailed road map of what the future of software delivery looks like.

My book “Memeology” describes in detail how organisations can make this future theirs, starting today.

And “Hearts Over DIamonds” sets out the foundations for Organisational Psychotherapy – the core principles for our Quintessential future.

Or read the whole series, and get a deep understanding of the role of Organisational Psychotherapy in businesses of the future.

– Bob

Further Reading

Marshall, R.W. (2021). Quintessence: An Acme for Software Development Organisations. [online] Falling Blossoms (LeanPub). Available at: [Accessed 12 Jun 2022].
Marshall, R.W. (2021). Memeology: Surfacing And Reflecting On The Organisation’s Collective Assumptions And Beliefs. [online] Falling Blossoms (LeanPub). Available at: [Accessed 12 Jun 2022].
Marshall, R.W. (2018). Hearts over Diamonds: Serving Business and Society Through Organisational Psychotherapy. [online] leanpub.comFalling Blossoms (LeanPub). Available at: [Accessed 12 Jun 2022].

A Cook’s Tour

With over 650 posts on this blog, I hardly expect readers to have seen every post here. Nor, I expect, will you have time or inclination to read everything. Accordingly, I’ve put together a brief summary, with some links to key posts on various long-running themes.

In no particular order:

Antimatter Principle

Do you have worries over engagement (of staff) and with keeping those people who regularly go the extra mile for you? Are you trying to create and sustain an environment where joy, passion and discretionary effort are palpable, ever-present and to-the-max?

I propose the Antimatter Principle, “attending to folks’ needs”, as an effective, psychology-led and nonviolent means to creating an environment where relationships between people can thrive and flourish. And as the basis for a coherent approach to the engineering of products, too.

The Folks That Matter™️

The Folks That Matter™ updates the idea of stakeholders, and their needs. And promotes the question of “who actually matters?”, and how to decide. Related: The Cost of Focus.

Product Development

The theory and practice of product development, and in particular software product development, has been a major focus of mine for more than thirty years. FlowChain is an whole-organisation approach for product development. Subsidiary ideas include Prod•gnosis, Flow•gnosis and Product Aikido.


Shifting organisations towards being more effective was the focus of my work when I started blogging (circa 2009). I’ve written much on the topic since. One entry point into this topic is “The Rightshifting Ethos“.

The Marshall Model

The Marshall Model emerged from my work with organisational effectiveness (cf Rightshifting). the model provides a formal model for organisational effectiveness – a model also useful for interventionists (consultants, enterprise coaches and the like) akin to the Drefus Model of Skills Acquisition.

Organisational Psychotherapy

What is the prime determinant of organisational effectiveness, productivity, quality of life at work, profitability, and success?

Rightshifting attributes these benefits to the things people, collectively believe about how organisations should work. Organisational Psychotherapy provides a means to “shift” the organisation’s mindset, its collective beliefs, assumptions and tropes, to a more healthy and effective place. One more aligned with the organisation’s desired results.


Emotioneering presents an engineering approach to creating the emotional responses we wish to evoke in our customers and markets (and more broadly, in all the Folks That Matter™).

I hope this Cook’s tour helps you find you way around the various themes on this blog.

Do share any thoughts you might have which others might find useful.

– Bob

A Quick Guide to Getting the Best Out of the Think Different Blog

For new and occasional readers, here’s a quick guide to this blog:

Intended Audience

Via this blog, I share insights of particular interest to CxOs, other senior business and technical managers, and development folks more generally – insights into the always exciting, often frustrating and sometimes downright opaque world of collaborative knowledge work, of which software and product development are two examples.

Top Menu

At the top of each and every page, below the Think Different title, and strap line, is the site’s horizontal menu:

This provides access to the various sections of the blog:

Home page

The single home page is a continuously-scrolling list of every post on the blog, in most-recent-first order. I guess few will have the patience to scroll through all 640+ posts, so there are other ways of quickly getting to posts that may be of specific interest. These ways include the (excellent) WordPress search feature, various elements of the right-hand sidebar (explained below) and the “Archive” section of the blog, accessible from the top menu.


The About section is a brief introduction to me and the blog.


The Rightshifting section relates to my work with Rightshifting (see introductory posts), including my “Giants“, the Rightshifting community, the Marshall Model and some self-assessment questionnaires.


The Therapy section introduces my work with Organisational Psychotherapy.


This section presents my issues with recruiting in general and with the flaws in the idea of CVs, in particular.


This section provides a brief overview of some of the research topics I’m concerned with and have in hand.


The Archive section is a list of the titles of all posts on the blog, in date order, with the most recent listed first.


WordPress provides a fully-featured search facility. I use it myself, often. I’ve not been able to find a guide to the powerful query syntax (do let me know if you find one), but there is a related document (technical!) here.

Beyond simple searches for text strings appearing in eg.g. posts, the query language supports a variety of other queries, including order (ascending, depending) for search results.

Left-hand Sidebar

The sidebar on the left of each page provides access to comments – and commenting – on the page,
a date stamp of the date the post was first published, and for each post, a list of categories under which the post is listed.

Right-hand Sidebar


Please enter your email address to subscribe to the blog and receive email notifications of each new post.

Recent Posts

Lists the eight most recently published posts on this blog


Lists, in a pseudo word-cloud, the ten most-used categories for posts on the blog.


Features the Gravatar information on the blog’s author (me). Click on the headshot to go to the Gravatar page.


Lists some blogs I follow. I’m always interested in adding blogs, so if you’d like e.g. a blogroll exchange, please get in touch.


[Update 4-Aug-2021] I’ve fixed the pesky glitch with the Goodreads element, so it now shows the most recent five books I’ve added to Goodreads, as the element is designed to do. Note: All the books I’ve ever read (well, most of them) feature on my own Goodreads page:

Posts by Month and Year

A list of months back to the start of the blog (2009), with a count of the number of posts published in each month (click on a month/year to see a monthly archive of relevant posts).

Top Posts and Pages

A list of five of the currently most-read posts/pages from the blog.


I really appreciate it when folks share my posts with others. The various buttons share the post on the indicated social media sites.


You can “like” a post. But this irks me – I’d much prefer you to share or reblog posts with others.


To comment on a post or page, simply click the “Comments” link in the left-hand sidebar and add your comment at the bottom of the page. I have moderation turned on, which means that new commenters will have to wait for me to accept their first comment. This usually takes me a few hours.

Once a comment has been accepted, future comments on any posts are not moderated, so not stalled pending moderation.

Moderation policy: I will delete/reject without warning any comments I find offensive or downright stupid. It’s my blog, after all. Other than that, pretty much any goes.

Readers’ Hint and Tips

If you have any hints or tips you feel might be useful for fellow readers, would you be willing to share them via the comments on this post?

Please Do Get In Touch

For private conversations in connection with any post, please do email me at I welcome the opportunity for conversation and mutual exploration. 🙂

– Bob

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