What’s An Expert To Do?
If you’re an expert, there’s little satisfaction or joy in trying to change people such that they begin to adopt the things you know they need to do. They won’t understand nor embrace new ways of doing things, nor new ideas. Not because the expert tells them to, anyways.
You may be lucky and stumble across someone or some group that, by happenstance, has become curious about doing things differently. But in most cases, your expertise is for the birds.
So, taking a job or position in organisations as an in-house expert is most often a stupid punt. Almost exclusively, in my experience.
And in the realm of software delivery, there’s pretty much zero likelihood of decision-makers understanding why doing things differently is the only gateway to better performance.
In my post “Obduracy” of several years ago, I wrote:
“The things organisations have to do to make software delivery successful are well known. And equally well known is the fact that organisations will absolutely not do these things.”
And this ain’t gonna change just because an expert or two gets involved.
What To Do Instead
The above was observably true back in 1996, when we decided to apply our expertise for our own benefit, baled from any more consulting, and started Familiar.
And it remains true today, some 26 years later. Which is why we’re embarked on a similar venture, second time around.
Instead of endless frustration in trying to help others move the needle in software delivery, we are, again, picking up the gauntlet and getting jiggy with moving the needle ourselves, through The Quintessential Group.
If you’re an expert in software delivery, I invite you to apply your expertise in starting your own delivery business (we’d be delighted to help). Or, you might like to join us at The Quintessential Group and taste the quintessential experience.
Marshall, R.W. (2021). Quintessence: An Acme for Software Development Organisations. [online] leanpub.com. Falling Blossoms (LeanPub). Available at: https://leanpub.com/quintessence/[Accessed 24 Apr. 2022].