It’s long been observed that folks commissioning i.e. product developments have a natural tendency to believe that quality costs money. Which is to say that they tend to believe that a higher quality product costs more to develop and deliver into the market. Even though Phil Crosby put the lie to this fallacy decades ago with his observation, detailed in his book of the same name, that “Quality is Free”.
So it is with effectiveness. I’ve met many folks who unwittingly assume that having their organisations become more effective is going to raise costs, and involve increased time, attention and effort.
Again, nothing could be further from the truth. Highly effective organisations run more smoothly, more predictably and with higher productivity and significantly lower costs. This is, for me, the essence of effectiveness.
How about you? What comes to mind when you hear the term “increased effectiveness”?