Needs or Wants

Needs or Wants

Don’t give folks what they want, nor what you think they need, nor even what they think they need. 

Give them what they really need. It can take time, effort and skill to discover what they really need (a.k.a. the “Mafia Offer” – Goldratt 2015), but it’s the only legal path to sustained success.

Further Reading

Goldratt, E.M. (2015). It’s Not Luck. Gower Publishing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: