Needs or Wants
Don’t give folks what they want, nor what you think they need, nor even what they think they need.
Give them what they really need. It can take time, effort and skill to discover what they really need (a.k.a. the “Mafia Offer” – Goldratt 2015), but it’s the only legal path to sustained success.
Goldratt, E.M. (2015). It’s Not Luck. Gower Publishing.