Well, that’s quite a mouthful. What does it mean?
The Antimatter Principle says “attend to folks’ needs”. Emotioneering says “design things specifically to evoke positive emotions, because that’s how people decide to buy – emotionally”.
Put these two together and we have a recipe for awesomely effective product development:
Appeal to folks’ emotions
by designing things (products, services) that
attend to their fundamental emotional needs.
Here, “folks” and “their” refer to everyone involved, not just buyers, customers or users.
- Don’t get hung up on features or utility. It’s our emotional responses that rule our lives.
- Don’t get hung up solely on the customers’ perspective. Everyone involved can find joy in attending to folks’ needs.
- Be aware of the scope for attending to folks’ needs through the course, the activities of product development, and not just the end result.