Chasing the Dragon
“How do you build a great product? Build a great team and let them build it for you.”
Sadly, most of these folks are working in organisations that do not share their passion for great work. So they find themselves, quite naturally, and without much conscious thought on the matter, limiting their ambitions to their own little corner of the organisation.
Thus we see some “great” development teams, and development shops, embedded in the IT silo – or, more rarely, some other silo.
The folks with the passion beaver away, learning, experimenting, building, evolving, growing and adapting. Embracing change. Doing great work.
But it’s never going to be satisfying. Not really. Because there are so many other folks outside of “development” involved in creating a product that however engaged the development team, the customers’ experience depends on not only the development folks’ efforts and passion, but on many other folks’ inputs too. And getting this all joined-up across the silos of a typical organisation is so fraught with difficulties, missteps, confusions, conflicting priorities, ball-dropping – and other dysfunctions too numerous to mention – it’s just never going to happen. It’s never going to result in a truly great product, and neither in a truly great customer experience.
The bottom line is that in siloed organisations (by far the most common kind), the whole idea of a “great development shop” is a chimera, a delusion, a dragon.
Are you still chasing that dragon?