We need better customers, better clients. More
demanding discerning. Less gullible.
Customers that demand value for money, not billable hours.
Customers that refuse to pay for crap.
Customers that reject specious claims and vacuous promises.
Customers that disrupt the cosy hegemony of the technical experts.
Customers that push back against complex and expensive non-solutions.
Customers that push through the embarrassment of failure to call suppliers to account.
Customers that understand THEIR customers, and look for partners that want to help them in that.
Customers who see the value in both trust and evidence, whilst rejecting faith-based arguments.
Customers that buy on criteria other than lowest (ticket) price.
Customers that embrace the human element in the world of business.
Customers that understand their own strengths – and their weaknesses, and act accordingly.
Customers that share the laurels of success, and share responsibility for failure too.
There are so many folks that WANT to do better, but desperately need the support of their customers to do so. Without better customers, the reforms and improvements we long for will indeed take a long time in coming.
P.S. What are you doing each day to be a better customer – both as part of your organisation, and as an individual – to your suppliers?